What is the Tourism e-Kit?

The Tourism e-kit is a series of step-by-step, simple and easy to use tutorials and videos. It's the most comprehensive online tool of its kind, with up-to-date and reliable know-how in tourism online marketing. The Tourism e-kit is ideal if you’re a small to medium business or event operator.

Be guided through online marketing concepts ranging from basic website design, understanding social media to the complexities of online booking and distribution. Update your knowledge at your own pace.

Tutorials are a great resource for any tourism business. Access one, several or the entire E-Kit; only choose the tutorials relevant to you. To get the most from the e-kit we recommend that you watch the video while reading the related tutorial. The written tutorials provide valuable complementary detailed information and useful checklists.

If you access the complete Tourism E-Kit you’ll:

• Get step-by-step lessons on e-marketing
• Find out what resources are available to you
• Gain a great understanding of the ATDW
• Find out what TXA is and its benefits

What topics are covered?

Tutorial topics - grouped in sections:

• 1 - 7 The Basics: Benefits of the internet and how to use it to your advantage.
• 8 - 18 Website: Creating a content rich website that solves consumers' problems can be difficult. Disccover simple steps to making a great website.
• 19 – 23 SEO: It's not good having a great website that no-one can find. Discover the keys to being found on search engines like Google.
• 24 – 33 E-marketing: Learn about paid advertising, email offers and using multiple distributors. Tutorial 24a includes information on Writing for the Web.
• 34 – 37: Learn about the basics of online bookings, how to sell your product online, analysis and statistics.
• 38 – 39: Find out about online distributions and the many channels available to you.
• 40 – 50 Social Media: Learn about social media, what to pay attention to and how to successfully use it for your tourism business.

How much does the Tourism E-Kit cost?

The e-kit is free of charge when you download it from your computer. Printed versions can also be purchased.

The Tourism e-Kit is developed by Australian Capital Tourism in partnership with the Australian Tourism Data Warehouse and the the Australian state and territory tourism offices.

How relevant is the Tourism E-Kit?

The Tourism e-Kit has been downloaded over 150,000 times from ATDW’s website. Updates are made each March and September to ensure your knowledge is current.

How can I get a Tourism E-Kit?

Access the kits and find out more at www.atdw.com.au/tourism_e_kit.asp

Contact details:

Cherie Glanville, Digital Database Coordinator
P: 02 6205 0029
E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.