Archived reports

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Seeds for success: Domestic marketing and sales plan 2006-08

This document details the rationale behind the targeted approach to interstate markets and provides a critical opportunity for the tourism industry, media and trade stakeholders to engage in Australian Capital Tourism's destination marketing and sales activities over the next two years.

Adobe Acrobat Document Seeds for success: Domestic marketing and sales plan 2006-08

Our Industry - Our Future: 2006 and Beyond

This document provides a strategic overview of the key issues and challenges facing the tourism industry and articulates a shared vision. In terms of building a reputation and providing an experience the vision for the industry will become: The Nation's Capital - aspirational, emotional, invigorating and exceptional.

Adobe Acrobat Document Our industry - Our future: 2006 and beyond