VisitCanberra implements a range of domestic and international marketing and development programs to increase the value of tourism to Canberra and the Region. VisitCanberra’s 2015-2020 Destination Marketing Strategy outlines our marketing approach, target audiences, our priority markets and provides an overview of our mix of programs and activities. All activities align with the ACT’s Tourism 2020 Strategy and Canberra’s specific goal of growing the value of overnight visitor expenditure to $2.5 billion by 2020. 

The latest information about VisitCanberra marketing activities will be published here and shared with Industry via VisitCanberra’s e-newsletter, Industry Link. Sign up here.

Current activity

One Good Thing After Another – from April 2016

VisitCanberra’s new global marketing platform that centres on Canberra’s great diversity of visitor experiences and their close proximity to one another. 

Download the One Good Thing After Another Industry Tool Kit 2016

Aquatic and Coastal – Tourism Australia – from January 2016

The next phase of Tourism Australia’s There’s Nothing Like Australia campaign that showcases the quality and variety of our aquatic and coastal experiences.