Australian Capital Tourism will implement a cooperative marketing campaign to influence interstate visitation to Canberra and the region and increase length of stay during autumn 2012.
The Canberra Festival is a two week celebration of Canberra’s birthday, running from 2 – 18 March, with a range of exciting events aimed at attracting interstate visitors and locals alike. Over four nights on 2, 3, 9 and 10 March, ENLIGHTEN will again light up Canberra in autumn.
Visitors will be entertained by late night openings at attractions plus spectacular architectural projections and buzzing entertainment precincts. ENLIGHTEN features free and ticketed events, from blockbuster exhibitions to live performance, tours and talks and exclusive dining experiences.
Read the full prospectus for opportunities to leverage off Australian Capital Tourism’s investment in the campaign, including cost effective advertising, wholesale ticketing, and prize partnership opportunities.
Australian Capital Tourism has also developed an ENLIGHTEN campaign toolkit containing a range of items that that can be utilised by industry partners wishing to leverage off the marketing campaign.
Download the campaign toolkit.
The following items are included in the toolkit:
- ENLIGHTEN masthead
- Name tag for front of house staff
- Online banners
- enewsletter template
- Top tips for social media and digital marketing
- Media release template
- Letterhead template
- A media alert about ENLIGHTEN
- Frequently asked questions for front of house staff
Contact details:
Partnership Executive
Phone: +612 6207 2887
Fax: +612 6205 0629
