Australian Capital Tourism implemented a marketing campaign for winter 2012. Focussing on the key markets of Sydney and regional NSW, the winter weekend getaway campaign aimed to specifically address the low winter visitation period and stimulate short breaks to Canberra and the region. This was achieved through various media advertising placements (print, radio and online) in key target markets in addition to a Happy hour promotion on visitcanberra.com.au.

Contact details:

Partnership Executive
Phone: +612 6207 2887